Blog 12

An article of "Business Week" talked about political spending in 2007, particularly for TV time. It's estimated that at the end of the Presidential and congressional elections in 20 months the candidates will have spent $2.5 billion dollars in TV spots alone. This seems to bode well for broadcasting stations...or does it??? A down-side to this is that the stations may loose many other companies that have advertised with them for years due to the elections. I would guess the trick would be to balance the candidates spending to gain that extra profit while trying not to loose long-time companies that have been loyal in the past years. Any suggestions???