Friday, April 27, 2007

Blog 8

I recently read an article in "Business Week" that talked about the different search engines and the effectiveness of each site. A search was conducted for 24 hr. perscription stores to jazz concerts. And every search engine had its strengths and weaknesses. For example, for the perscription stores Yahoo! local was the best. And for the concerts, Ask. com was the most effective.

Blog 7

I recently read in "Business Week" that as of 2005, Anheuser-Busch is loosing sales. To help this along A-B is spending 30 million dollars on what will become "Bud.tv" a place to create online videos similar to youtube. However, there will be problems with the interaction due to the age verification process that is required by the Beer Institute. Total, A-B will be spending 509.2 million dollars on media.